Customer Innovation: Customer-centric Strategy for Enduring Growth by Marion Debruyne
Author:Marion Debruyne
Language: eng
Format: mobi
Publisher: Kogan Page
Published: 2014-05-02T16:00:00+00:00
TABLE 4.1 Segmentation
Tactical segmentation
Micro-segmentation
Inside-out segmentation
Outside-in segmentation
Main purpose
Segmentation to adapt tactical elements
Segmentation to individualize actions
Segmentation to guide sales resources to high-value opportunities
Segmentation to guide new product and service development
Source of data
Survey data
Transaction data
Transaction data
Observation and interviews
Population studied
Addressable market
Current customers base
Current customers base
The current and potential market
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